The Rise Of Pinterest And The Shift From Search To Discovery →

If Pinterest can (1) get its users to take pictures of things in the real world with its mobile app and post them online with data and (2) leverage image-tagging tools such as Stipple and help bypass intent-based search on just a small fraction of online transactions, it could be a huge cultural and financial success. This is the promise of Pinterest. Of course, there’s a long way to go and there will be other opportunities to create discovery engines for different types of users, whether broad or niche.

Love. it.

What a simple and a great way of disrupting consumer-based search. And it’s nice to hear something NOT Siri-related when it comes to search these days …