How iPads, phones & sensors will redefine our homes →

“New devices have become purely ‘personal assistants’ that fit into our lives rather than the other way around. Future of technology is to become far more immersed and subtle, even hidden. Something that is so intuitive that when used it is so natural we don’t even register the use,” says Wilkinson.

I find this analagous to print media. When the average reader reads a book, they don’t concern themselves with the details of the book (the binding, the paper quality etc.). They just read. The physical book becomes irrelevant as they consume the content the book holds.

I believe this is the correct model. I also believe all awesome product design revolves around this idea. It’s the content of what the technology holds that matters the most. The technology should fade into the background.